Successful International Negotiations

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Tools to achieve your aim in an international context

Idea and target of this training

Negotiations with business partners or customers from different cultures present a considerable challenge. This is partly caused by having to communicate in a foreign language, and also by the need to rethink one’s usual negotiation and communication style as a result of the differences in values and attitudes between the negotiating partners. This is why it is important to consider how differences in culture affect the success of negotiations. In this training, tried and tested tools are introduced and practised to enable participants to improve their success in international negotiations. It aims to improve flexibility in communication styles, sensitivity for reading signals and awareness of the impression you might make.


  • Success factors for international negotiations
  • Harvard negotiation theory
  • Relationship-building in an international context
  • Effective preparation
  • Analysing the situation
  • Preparing my negotiation strategy
  • Phases of a negotiation
  • Awareness of own communication/negotiation style: strengths and weaknesses
  • Sensitivity for subtleties of English language for negotiations
  • Dealing with dirty tricks
  • Reaching agreements

And what is special about this training?

This is an intensive, highly practically oriented training using participants’ cases. Negotiation sequences are practised in English, so that participants can gain confidence in the subtleties of negotiation English.


The following methods are used in this training: Theory input, individual and group exercises, participants’ cases-studies with video analysis

Number of participants

10 participants maximum

Target audience

Managers and members of staff who hold international negotiations



Allendorf Beate

Beate Allendorf

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10. – 11. April 2024

2 Days | 9:00 – 17:00

1.380,00 EUR zzgl. MwSt.

Borselstraße 28, 22765 Hamburg

The seminar price includes the entire catering during the event: coffee, tea, mineral and still water, juice, fresh fruits, biscuits and lunch in a nearby restaurant.

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